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Zurich: Simulation overview over time metrics

Updated

The metrics explained in Zurich Cyber Security Awareness: Simulation overview metrics also feature in charts showing their development over time. Data is shown for the time between the Phishing Simulation start date and their current date. Hovering over the chart line allows you to view the exact data for a given date. Note that all charts with the exception of the Emails sent over time chart are cumulative.

Industry benchmark

Benchmarks are provided as a way for users to get an understanding of their performance related to the average performance across all industries. When activated, the graphs will show an additional horizontal line representing the results of the top 20% performers across all industries. These values are based on our internal data.

Two line charts side by side showing metrics over time January to February 2023. Click rate chart (left) declines from approximately 23 percent to 13 percent. Interaction rate chart (right) declines from approximately 23 percent to 12 percent. Industry benchmark toggle shown.

Emails sent over time

This chart is an exception since it does not show cumulative data. Instead, it shows how many simulated emails were sent on a given day throughout the Phishing Simulation.

Emails sent over time bar chart showing non-cumulative daily data January to February 2023. Multiple rectangular spikes range from 0 to approximately 175 emails per day. Tooltip shows 29 January 2023 with 168 emails sent.

Click rate over time

Cumulative click rate over the length of the Phishing Simulation. Cumulative values are based on all data points between the start of the Phishing Simulation and the current date.

Click rate over time line chart showing cumulative percentage January to February 2023. Blue line starts at approximately 23 percent and declines to approximately 13 percent. Tooltip marks 21 January 2023 at 16.20 percent. Industry benchmark toggle off.

Learning rate over time

Cumulative learning rate over the length of the Phishing Simulation.

Learning rate over time line chart showing cumulative percentage January to February 2023. Blue line fluctuates between approximately 12 and 20 percent, peaking mid-month. Tooltip shows 21 January 2023 at 16.20 percent. Industry benchmark toggle off.

Interaction rate over time

Cumulative interaction rate over the length of the Phishing Simulation.

Interaction rate over time line chart showing cumulative percentage January to February 2023. Blue line starts at approximately 23 percent, includes vertical reference line at 21 January, declines to approximately 12 percent. Tooltip shows 16.20 percent. Industry benchmark toggle off.

Reply rate over time

Cumulative reply rate over the length of the Phishing Simulation.

Reply rate over time line chart showing cumulative percentage January to February 2023. Blue line starts at approximately 23 percent, peaks near 27 percent early month, then declines to approximately 13 percent. Tooltip shows 21 January 2023 at 16.20 percent. Industry benchmark toggle off.

 

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