This page provides a business-level overview of each individual metric for Phishing Simulation Analytics. Each definition includes calculations and conditions for each metric component and the principal metric.
Base number definitions
Click count
Count of clicks on a phishing element (e.g., image, link, simulated attachments).
Interaction count
Count of interactions on our simulated landing pages. They are recorded when the user tries to add their password in the password field on the page. There is never any danger. No contents are loaded or executed and no passwords can be logged: Users cannot enter passwords into our simulated login masks. Instead, they are immediately taken to the learning page when they click on the password field.
Landing page visit count
Count of visits to our simulated landing pages. Certain simulation phishing emails take the user to a landing page where they are invited to enter their personal credentials.
This count forms the denominator for the Interaction Rate. Clicks that result in the user being sent to a learning page are not reflected in the Interaction Rate, but in the Learning Rate.
Reply count
Percentage of emails sent, to which users sent a reply mail. This does not count automatic replies such as out of office replies. In a real phishing attempt, this is often the starting point for cyber criminals to launch complex social engineering attacks on users.
Open count
Count of successfully sent emails that were opened in a mail program where the subsequent downloading of external images was also permitted (automatically or through user interaction). Since downloading external images is often disabled, this does not correspond to the number of actually read phishing emails. The latter figure cannot be determined.
Mobile count
Count of visits to our learning pages or simulated phishing websites (after a click on a phishing element) viewed on a mobile device (smartphone or tablet).
Learning count
Count of learning page visits after an element in a phishing email has been clicked. Reading at least two explanatory texts is considered to be a learning page visit.
Learning page mail click count
Count of simulated phishing emails where a click resulted in the user being prompted to learn more about real phishing emails.
This count forms the denominator for the Learning Rate. Clicks that result in the user being sent to a landing page are not reflected in the Learning Rate, but in the Interaction Rate.
click count + interaction count - landing page visit count
Sent mails count
Emails that were successfully delivered to the recipient without any errors.
Phishing Simulation Analytics KPIs
Learn more about the Phishing Simulation KPIs: